The story begins in Cornwall, England, where our ancestors were miners and farmers.

A unique family dynamic formed between a Biddick family and a Rundell family with a total of 23 children.

These families picnicked near Padstow, Cornwall during the 1840s, setting the stage for four marriages between the two families.

The mid-1800s was a time of great migration, and the Biddick and Rundell families left England, driven by high taxes, rigid laws and few opportunities.

Many folks, including the Biddick's and the Rundell's immigrated to Southwest Wisconsin where mining and farming were active.

It was a challenging time to come to a new country, survive the winters and make a new life.

As families grew, they began to spread across the U.S., though most remained in Southwest Wisconsin.

This generation turned to farming, acquiring prime land around Livingston, Wisconsin, which is still home to the Trelay Land & Cattle Co.

Their focus on agriculture laid the groundwork for future generations.

Born in the late 1800s, this generation began to innovate and improve agriculture.

Elmer G Biddick (1895-1986), a pivotal figure, attended the University of Wisconsin's Ag Short Course and learned about hybrid seed corn.

With his wife Ada, an artist with a marketing sense, Elmer built a livestock and seed farm, survived the Great Depression and created the foundation of Trelay.

The farm was named Trelay after the Cornish word for "place of a grove of trees," connecting the family’s roots back to Cornwall.

Roger Biddick (1923-2011), continued the family legacy with a love for beef cattle and farming.

After serving in WWII and studying at UW-Madison, Roger expanded the dual enterprises of seed and livestock on Trelay Farms, Inc.

He brought innovation to cattle feeding and business insights to the family’s agricultural business which continued to grow.

Brad Biddick, representing the sixth generation, attended UW-Madison during the 1960s, where he learned the value of finding "a better way."

His vision led to the early adoption of biotechnology to the seed industry. This enabled Trelay's survival while other family seed corn companies struggled.

The company launched a successful popcorn business in 1983, continuing the tradition of innovation.

Today, Jason Biddick leads Trelay Land & Cattle Co. and Biddick, Inc., having taken over after attending Iowa State University and working in the seed industry.

Jason’s leadership has revived the cattle enterprise and expanded seed operations through plant modernization and long-term production contracts.

His ability to manage teams and maintain a clear vision ensures that the family’s agricultural legacy endures.